GameALERT is a low-
GameAlert is On-line and Open for Business
September 2011 Replay Magazinebolts
Red Alert - GameALERT® Is Online and Open for Business. It is ready to Bring Token-Run Game rooms into 21st Century
For many FECs and game rooms, thelargest barrier of entry to wireless game management solutions has been cost. In a unique collaboration, Osborne Coinage and Amusement Entertainment Management (AEM) have finally removed that barrier with Game-ALERT.
Formally launched at IAAPA, November 13 - 16, 2012, Game -ALERT is an online platform developed specifically for coin, token and cash-based game centers to manage operations with real- time data on performance, functionality and revenue. The remote-access system delivers reports on game play to monitor and improve coin drop, as well as alerts via email or texts any time a game is down and needing manual service.
TokensDirect, a sponsor of Foundations Entertainment University, the FEC management training program co-led by AEM’s Frank Seninsky, was a natural for conceiving and developing the system. Not only has the firm supplied millions of tokens to legions of FECs and game rooms, they also own Doran Manufacturing, specializing in remote tracking systems for vehicle safety used by school buses, freight trucks and mining cars (www.doranmfg.com). “We have thousands of FECs and game room customers hungry for data about how their business is doing,” said TokensDirect CEO Jeff Stegman, who said the concept for GameALERT came to him mid-2008. “We had already been in wireless communication and were the right fit. We really needed an industry expert who knew what customers needed, and Frank stood out as the ideal candidate.” AEM helped design, develop, program and test the system. Meanwhile, TokensDirect signed an exclusive agreement with Seninsky’s Alpha-Omega Sales to handle marketing/sales and create further incentives for buyers, including amusement and vending route operators.
GameALERT’s main dashboard informs users instantly of games with issues, flagged
with color-coded icons and placed at the top of the game list. Game titles and data may then be arranged in various orders, including the highest to the lowest earners. Basic bill changer status and information is also provided. As determined by the user, service notifications are duplicated with emails and texts about individual player stations during hours of operation, freeing owners and managers from their computer. Among the numerous alerts available are those for the following:
• Coin jams and ticket jams
• Bill changer hopper out of tokens
• Coin slot and ticket dispenser down time
• Cranes and self merchandisers not dispensing prizes
Meanwhile, users can see at-a-glance each game’s revenue, ticket and prize payout ratio, bill changer sales, token price and comparison to the week prior. Reports can also be generated game by game. This real-time data capture drives better management decision, according to the developers. “Information on how many coins were played and how many tickets were dispensed gets uploaded to the central database to tell you the number of plays at different times of the day so you can better optimize,” said Stegman.
TokensDirect’s David Blumenfeld elaborated: “GameALERT allows you to adjust the value of tokens coming out of changers. During a slow period, you might increase the value so instead of four you get six per dollar. That’s all handled remotely through the website, and an electronic sign would tell players about the special,” he said.
American Changer has been a crucial partner in this variable token pricing feature and the GameALERT rollout. Other changer manufacturers will be added in the future. “The same goes for cranes and merchandisers,” Seninsky added.
“It will calculate your win percentage per hour or per day and overall for the week. The operator will learn that win percentage fluctuates depending on the number of prizes in the game. I try to teach that, but when you see it on the graph, it will get people to put more items in more than once or twice per week.”
Thanks to the centralized database, system upgrades are automatic, and the only hardware components required are game board readers and a black box. Each reader is Velcro-mounted and simply clips to the game wires, allowing for quick installation in minutes.
Extensive testing of the system to create “worse than the worst possible traffic conditions” has been ongoing by AEM and TokensDirect, and so far GameALERT has not overloaded. It’s also been monitoring 2 arcades with revenues of $10,000 to $15,000 including some of the industry’s top redemption games as well as changers.
While the price tag on GameALERT will be dramatically less than those on debit card systems, the developers hope to gain the support and referrals of debit card solution providers. To that end, Seninsky plans to add an incentive whereby GameALERT’s black box and boards may be bought back from locations that realize, through the system’s performance, how much more profit they have made and they are financially ready to graduate to a debit card platform. “If there’s an FEC that can’t afford an $80,000 debit card system, for example, this will be the baby step that demonstrates that’s the direction they want to go in,” Seninsky declared. “If I can give them a reasonable percentage of their money back, then it will help them make that decision and transition later on.” There has already been dialogue to develop a discount for AMOA members.
“This is really a set up for any token account, though it could work on quarters or cash accounts,” Stegman confirmed. “I believe we could take it to vending. It’s also good for coin laundry and car washes.” Numerous exciting future upgrades are already in the works, including a mobile platform app. While available on mobile devices, GameALERT is only accessible through browser features.
Frank Seninsky is president of the Alpha-Omega Group of companies, which includes a consulting agency, Amusement Entertainment Management (AEM), two nationwide revenue sharing equipment suppliers, Alpha-Omega Amusements, Inc. and Alpha-BET Entertainment, and Alpha-Omega Sales, a full line game & related equipment distributor. All are headquartered in East Brunswick, New Jersey. During his 44 years in the leisure entertainment industry, Seninsky has presented nearly 400 seminars and penned more than 1500 articles. He has served as President of the Amusement and Music Operators Association (AMOA) from 1990-2000 (on the Board of Directors for 22 years) and as the President of the International Association for the Leisure & Entertainment Industry (IALEI) from 2005-2006 (Founding Member and on the Board of Directors for 11 years). His columns regularly appear in Tourist Attractions & Parks, RePlay, Vending Times, and Bowling Center Management. Frank is co-regent for Foundations Entertainment University, which presents multipleday sessions in the US and in growing markets including Russia, Ukraine, Dubai, UK, and potentially Asia, India, and Africa as well. His world famous ‘The Redemption & FEC Report’ e-newsletter goes out to more than 42,000 readers worldwide. Alpha-Omega Sales is the exclusive US Distributor for all
Comfyland Edutainment Center products and the new exclusive distributor for GameALERT. Frank was just appointed to the Advisory Board of the National Association of Family Entertainment Centers.
Phone (732) 254-3773, Fax (732) 254-6223
Last Updated (Tuesday, 03 December 2013 13:12)